John Coltrane International Jazz & Blues Festival

Lizz Wright performing at the John Coltrane International Jazz & Blues Festival 2025.

Gillian Jean Creative led the social media marketing strategy for the John Coltrane Jazz & Blues festival’s 14th year. The two day festival, held in High Point, NC over Labor Day weekend, honors John Coltrane’s local roots and lasting influence.

GJC executed a marketing strategy that focused on bringing the festival experience to life on social media, in order to draw in more music lovers and drive ticket sales. As a result, organic reach grew by over 154% and sales targets were met.

The 2025 festival featured performances by Snarky Puppy, Stanley Clarke, Meshell Ndegeocello, Lizz Wright, Ruthie Foster and many more.

Additionally, GJC was on-site at the festival overseeing photo and video content direction, coordinating artist interviews, and keeping audiences informed and energized via social media.